For plumbing, HVAC, and roofing shop owners. Score the overnight leak. Steal the reply scripts. No chatbot fluff.
Circle one in your head. Be honest. Grease on the phone is fine. Lying to yourself is not.
1. After 6pm / weekends, web form or Facebook leads sit until morning.
2. You or staff miss calls and do not SMS back within 15 minutes.
3. You pay for Google or Facebook ads today.
4. One booked job is worth at least $200 to you.
If you marked Always/Sometimes on 1–2 and Yes on 3–4: you have a speed-to-lead problem, not a "need more ads" problem.
Lead comes in → polite SMS in <5 minutes → one clear question → you take over when you are free. First text wins. Voicemail loses.
Edit the brackets. Send from your shop number. Sound like a human with a wrench, not a startup.
01 · Web form / Facebook lead
Hey [Name]. Thanks for reaching out to [Business] after hours. I’m [Owner/Team]. Got your note about [service]. Looking to book this week or just pricing?
02 · Missed call
Hey. Sorry we missed your call at [Business]. Want us to call you back now, or is text easier? What do you need help with?
03 · After-hours emergency
Got it. Is this an active emergency (water / no heat / safety) or can it wait until morning? If emergency, send your address and we will escalate.
04 · Price shopper
Happy to help on price. Quickest path: reply with [job type] + [suburb/zip] + a photo if you have one. I’ll give a range and the next step.
05 · Already talking to competitors
Totally fine you’re comparing. What matters most: speed, price, or warranty? I’ll match how we work to that.
Autopsy stays free. Paid tiers if you want the pack or live install.